Is Glassdoor Giving Candidates the Best Look into Your Company?

Cast your minds back, if you will, to your last job search. Personally, I was at the start of my career, so I threw my net far and wide to see what kind of opportunities would come my way. I received several responses in return, and how did I separate the potential choices from the problematic ones?


I’m not the only one who made the simple search—Glassdoor reported that 48% of job seekers utilize Glassdoor during their job hunt.

 As talent and recruiting professionals, we can‚Äôt afford to let that data slide by with no notice! Glassdoor has proven itself to be an invaluable resource for the talent pool at large, so it‚Äôs up to us to make sure our company‚Äôs profile is showcasing the very best of our employer brand and what we have to offer candidates.

I’m not talking about anything nefarious; we’ve all heard the HR horror stories of companies offering incentives for their employees to post good reviews, but much like the famous Michelle Obama quote, when they go low, we go high. It can be as simple as—get this—asking your employees to share their experience on the review site. Cut, print, end of sentence. If you’re confident in your company’s culture and talent brand, you’ll be able to handle their reviews, both positive and not-so-positive.

Simply suggesting to your employees to post a quick review can have almost immediate results for your talent brand: Glassdoor also reports that “fresh reviews (within 6 months) have the greatest impact on perceptions of your company.”

After all, if you’re looking for a job, chances are you won’t bother to scroll to through the comment history from ten years ago. Potential candidates are looking for an opportunity right here and now, so hearing about the manager from 2009 and his power-hungry attitude won’t necessarily affect you.

What does affect the job search is current information about your company—any current information. Good, bad, in between, all information is factored in by the applicant as they choose whether or not to move forward with you.

So use the platform for good! Once you’ve spruced up the Company Updates page with some fresh content, Glassdoor also gives you the opportunity to promote jobs and your company brand in a user-friendly manner. You’ll be able to target priority audiences like you do on your other handy-dandy recruiting-support sites, and as we all know, the more qualified candidates you reach out to, the better!

Not to mention you’ll be able to upload your own photos and videos that show your company for the great things you know it for. We’d be remiss if we didn’t mention how vital employer branding is to recruiting talent (it’s our specialty, after all). Giving an honest look into what your candidate should expect on their first day is the best way to set your company up for an employee who is in it for the long haul.

Let Glassdoor be as transparent as its namesake, but still showcase a wonderful glimpse into your company.

Give your candidates a clear strong view of their future workplace by opening the virtual office doors!

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