Cast your minds back, if you will, to your last job search. Personally, I was at the start of my career, so I threw my net far and wide to see what kind of opportunities would come my way. I received several responses in return, and how did I separate the potential choices from the problematic ones?
I‚Äôm not the only one who made the simple search‚ÄîGlassdoor reported that 48% of job seekers utilize Glassdoor during their job hunt.
As talent and recruiting professionals, we can‚Äôt afford to let that data slide by with no notice! Glassdoor has proven itself to be an invaluable resource for the talent pool at large, so it‚Äôs up to us to make sure our company‚Äôs profile is showcasing the very best of our employer brand and what we have to offer candidates.
I‚Äôm not talking about anything nefarious; we‚Äôve all heard the HR horror stories of companies offering incentives for their employees to post good reviews, but much like the famous Michelle Obama quote, when they go low, we go high. It can be as simple as‚Äîget this‚Äîasking your employees to share their experience on the review site. Cut, print, end of sentence. If you‚Äôre confident in your company‚Äôs culture and talent brand, you‚Äôll be able to handle their reviews, both positive and not-so-positive.
Simply suggesting to your employees to post a quick review can have almost immediate results for your talent brand: Glassdoor also reports that ‚Äúfresh reviews (within 6 months) have the greatest impact on perceptions of your company.‚Äù
After all, if you‚Äôre looking for a job, chances are you won‚Äôt bother to scroll to through the comment history from ten years ago. Potential candidates are looking for an opportunity right here and now, so hearing about the manager from 2009 and his power-hungry attitude won‚Äôt necessarily affect you.
What does affect the job search is current information about your company‚Äîany current information. Good, bad, in between, all information is factored in by the applicant as they choose whether or not to move forward with you.
So use the platform for good! Once you‚Äôve spruced up the Company Updates page with some fresh content, Glassdoor also gives you the opportunity to promote jobs and your company brand in a user-friendly manner. You‚Äôll be able to target priority audiences like you do on your other handy-dandy recruiting-support sites, and as we all know, the more qualified candidates you reach out to, the better!
Not to mention you‚Äôll be able to upload your own photos and videos that show your company for the great things you know it for. We‚Äôd be remiss if we didn‚Äôt mention how vital employer branding is to recruiting talent (it‚Äôs our specialty, after all). Giving an honest look into what your candidate should expect on their first day is the best way to set your company up for an employee who is in it for the long haul.
Let Glassdoor be as transparent as its namesake, but still showcase a wonderful glimpse into your company.