Hopping on the HR Bandwagon – The Importance of Employer Branding

At Kinetix, our goal is to help our clients hire the best talent fast as they continue to grow. Our own marketing department, who specializes in the art of recruitment marketing and overall employer branding, lives by this mantra.

Over the course of just two years, we have seen our marketing team triple in size to accommodate the growing number of clients we care for 365 days a year. Our sell to these awesome clients? Killer employer branding packages (aka Kinetix Buzz). We bring your employer brand to life across multiple digital channels with a strategic content and social media plan that targets top talent in your hardest-to-recruit areas.

Why am I talking about this?

According to HR Drive, the #2 trend we were told to watch at the start of 2018 was the targeted focus on branding and the employee experience in the human capital space.

“’The whole employee value proposition is becoming important in that how do you portray that to a candidate?’ Chakrabarti said. ‘Thinking about the employee lifecycle, brand is now part of it.

Don‚Äôt expect employees to keep this simple, either. More employees, especially younger workers, are seeking individualized, tailored career experiences from their employers ‚Äî and employers aren‚Äôt especially good at this yet.‚Äù

Not to be cocky, but we are good at it.

In the ever-evolving and vast landscape that makes up the candidate experience, it is important, now more than ever, to focus not only on the volume side of a lightning-fast hiring strategy, but to create a parallel candidate experience that complements and enhances quality recruiting.

In the next 10 years, the workforce will be mainly comprised of Millennials, a generation that loves speedy communication and meaningful messaging. You already know, deep down, that they will demand a positive candidate and employee experience. It is also said that Millennials are on the cusp of surpassing Baby Boomers as the nation’s largest living adult generation, according to population projections from the US Census Bureau.

What does this mean for the future of employer branding?

We think Ton Rodenburg at ARA M/V Human Resource Communications said it right.

“In a sense, it will be interwoven and part of all other strategies: identity, corporate brand, marketing brand, HR strategy and other.

The employer brand will be the most forceful because it will generate the true energy; passion, dedication, inspiration, and performance of people that make the difference.”

Are you ready to get on this hip, fast-emerging bandwagon? Or are you going to stand by your numbers-only recruiting approach and get flattened by the competition working effectively to claim the best candidates?

If you wisely chose to side with option A, take a minute to learn more about Kinetix’s employer branding strategy today – we’ll save you a window seat.


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