Perspectives from the Kinetix team on HR, Talent Acquisition & Management, life lessons and whatever else we want.
Energizing the Workplace
"If you don't read the newspaper you are uninformed, if you do read the newspaper you are misinformed." -Mark Twain
What’s in your “personal” brand bank account?
This weekend I was reading an article by DMS of a similar name “What’s in your Brand Bank Account?” – and he got me thinking again how closely aligned proper PR and marketing focus is to job search today. In his post, he writes:
“Brands add to their accounts by creating things of value and giving them to people. For example, Apple has the genius bar and their free seminars. Corporate social responsibility is another form of giving (adding to your brand bank account).
Brands withdraw from their accounts through the attention that they demand from consumers in the form of television commercials, print ads and the like.” [Excerpt From Blog post by David Meerman Scott - Feb 16, 2010]
This is exactly the right advice for job seekers or anyone looking to “grow” their personal brand. The difference is in the execution and of course the cost. For corporate brands the focus is in giving it away, and that is also the essence of what works for a personal brand. In the case of job search the additions to your “account” could in the form of:
- Referrals (other candidates or business connections)
- Introductions
- Sharing of information
- Lunch or coffee as I noted in my last post
- Forwarding articles or other items of interest to the recipient(s)
I hope you can see that any of these items could be adding to your brand account with a two-fold benefit (similar to what I mentioned in my last): the recipient will remember you, and you will have undoubtedly improved your brand with them – and potentially others that they tell.
So, as of this morning – what is in your personal brand bank account…and what are you doing to add to it? I am also interested in ideas to share about unique ways to add or build brand this way?
I’ll leave you with our music biz to showcase both a pretty strong view of how you can hurt your personal brand (Kanye) and help it (Beyonce) all in a few minutes. Way to go Beyonce!
Tags: behavioral interview, bio, career, career search, changing industry, job search, Job Seeker, job seekers, life lessons, LinkedIn network, Social Media, truth
How not to get help….
I was getting gas for my truck the other night. A pretty simple activity today with pay at the pump and fast passes, and something that is relatively solitary – many times happily so. As I was about half way done, a young boy, about 10 or 11 years old, approached my car. I did not see him until he was standing about 3 feet from me along side my truck. I was surprised, but looked at him, smiled and said hi. He said hi and then took a step closer – he could have been in my kids’ grade school class – clean clothes, hooded sweatshirt, sneakers.
The next moment shocked me……”can I have some money?….my dad lost his job and we need help….” at which point I looked up to see his dad at the door of his truck, about 30 feet away, in the next bank of pumps. Dad did not wave, or smile, or indicate anything, except that he was paying attention.
I said no, uncomfortably…… and he turned and walked away. The dad went back to getting gas. I got back in my truck, started it up….my mind was racing. I was shook up from the event, not sure if I should be or not. I went thru a whole range of emotions – from anger, shock, frustration, fear, distress, concern (for the boy and the dad) and frustration (at them and me).
- Once I got my wits about me I realized I could have given him my card, since we do recruiting…duh – if he really needed a job….
- Anger over the dad doing that to the kid – irrespective of the true issue….
- Distress over not helping them or seeing what I could do……
- A bizarre frustration that he did not start the conversation with please or say thank you at the end….
- Sadness over the situation, but also a tinge of anger wondering if the requests was a lie…..
Am I alone here – I still am not sure if I would react differently if this happened again, but not sure if or what I should consider. Would love some input.
Shannon
Tags: background check, bio, career, HR, life lessons, truth, unemployed
The Importance of a decent photo in social media – especially in job search
How you present yourself online is critical, as it can be very beneficial or detrimental when it comes to your career. With the wide acceptance of social media and the growing number of job seekers on the market, public profiles (Facebook,Twitter, MySpace, LinkedIn) and resumes (iResume) are being viewed many times daily. Recruiters, hiring managers, and colleagues in your professional network are seeking you out online, with or without your knowledge.
We have all heard the horror stories about someone claiming they were sick and then posting pictures on Facebook of the party from the night before. Or the guy on Twitter who slammed a company that had just offered him a job – a job offer which was then rescinded. This brings us back to the topic of pictures…You should be aware that what is on the internet is not private, and first impressions can help or hurt you in this age of social media.
One area where few people spend a lot of time to thinking about is their profile photo. Many times this is a small photo, anywhere from 48×48 pixels to something slightly larger. It is hard to find a good photo of yourself that works well in this format. Plus, many people don’t like photos of themselves… This is understandable. We often prefer to be behind the lens than in front of it, but it is important to have a good photo of yourself to create a good first social media impression.
Many times, the wrong kind of photos are being chosen. Don’t choose your mug shot (or something that resembles one) or a full body shot that provides no facial recognition or professional appearance. These photos don’t work in small formats and make your online profile look sloppy.
You do not necessarily have to use a standard “corporate” style headshot…often, something more unique is preferred…But the main thing to remember is to present yourself in a professional and interesting manner at the same time. Remember that the first thing most people are going to see in the job search process is your profile photo. Do you want your potential boss having a first impression of you holding a beer? How about being hugged by two girls in bathing suits? OK guys, this sounds great! But don’t miss the point…potential employers might not get the right idea.
Articles are coming out daily sharing that more and more employers are searching the internet (using Google or Bing to search your name, searching Facebook, LinkedIn, etc) as a part of their vetting process for new hires. When they do find you on a social media site, what will be their first impression?
On many social media sites, you may choose to display a family photo, which can be very tasteful. On more professional sites such asiResume and LinkedIn, a head and shoulders shot is much more appropriate. It can be off center or black and white (as long as it is not too dark) to add variety but still provide a professional appearance.
So, should you hire someone to take a professional photo? Not a bad idea! You can find someone locally that can shoot your photos from $50 to $150 dollars. We suggest taking several setups such as wearing a suit to something slightly more casual like a white shirt and jeans.
But, if you are looking to save money and have a friend that can help, you can have them can take photos for you. But know that self-portraits (sometimes abbreviated as “sp”) don’t always turn out as nice. People tend to create weird angles or perspective or develop a double chin. At a minimum, have someone else take it, even if it’s a spouse or girlfriend or friend – just have someone else take it. So when I say “hire” it doesn’t mean necessarily paying someone, if you can find it free, go for it.
Revisit your social media profile photos and ask yourself “is this the right photo?” If not, make the effort to get one taken. Remember, people beyond your friends and family may view it, and in this competitive market, you want to standout in a positive way.
Happy picture taking and happy job searching!
-Allison
This entry was co-authored by Frank Lazaro, an experienced marketing executive, BS from Kean University, MBA from Coles School of Business, and founding board member of Atlanta photography and arts-based not-for-profit, Atlanta Photography Exhibit.
Tags: bio, career, career search, changing industry, employment verification, FaceBook, job hunt, job search, Job Seeker, LinkedIn network, online resume, professional, Social Media
Find your next job on Twitter
There is more to learn on Twitter than what people are having for lunch, especially if you take the time to follow people who share your interests, education, and/or experiences.
Tips for Job Searching on Twitter
• Follow people in your industry who are writing about jobs or employed at companies where you have interest.
• Find target companies, and follow people who work there.
• Have good conversation, and tweet often enough that people know you and your career-related abilities.
• Tweet about your industry, job title, knowledge base.
• Provide advice to others in your field. Become and expert, and share your knowledge.
• Build your reputation through good conversation and a broad network.
• Follow recruiters and others who are writing about job opportunities in your city and industry.
• Use your online resume in your tweets.
Create your Online Resume to post on Twitter
Create an online resume and profile that is easily tweetable such as iResume. You will have your own personal url that is your unique iResume, making you stand out from other job seekers. Share your url, and/or include it in your bio.
Twitter Job Search Tools
Utilize search tools including TwitterJobSearch and Twellow, search through Twitter Search, follow @microjobs, or visit TweetMyJobs site.
There are additional job resources pertaining to specific fields and cities such as @alldevjobs – Developer jobs, @juicyjobs – Green jobs, @socialmediajob – Jobs in social media, @chicagowebjobs – Web-related jobs in Chicago, and @JobsBoston - Jobs in the greater Boston area. Or you can use more generic resources including @indeed - One search. All jobs, @jobshouts – General job postings, and @simplyhired - Job search site.
Happy job searching!
-Allison
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
Don’t apply to any and every job
Your job search requires you to put in time, thought, and effort. We know that time equals money, and your time is precious to you, so make it count. One of the biggest mistakes that we see job seekers make is strictly relying on the internet and applying to any and every job they come across that might be a fit for them. This is a mistake. Take our advice, and don’t fall into this category.
Applying to any and every job is essentially like throwing your resume into a black hole many times a day over and over again. You must make personal connections with people, not just cyberspace, or you will not be satisfied with your career decision…if you actually are lucky enough to land your next role. Instead, use your network! Social media and social networking is a great starting point. Sign up on Twitter, FaceBook, LinkedIn, and most importantly, iResume. Reach out to friends, classmates, and colleagues, and express that you are in search of your next opportunity. Think it through and have a strategy. Without writing down your goals, they are only wishes, and essentially, unatainable. So, get out your pen and paper, and set up your job search strategy and goals. Here are some great tips in doing so:
• Establish your target industry(ies), job environment, companies
• Establish a target salary range (be realistic of the current market)
• Establish target career titles/responsibilities (sometimes a title means very little – it is what the job actually entails that matters to your happiness and career success)
• Write these things down in a marketing plan (in conjunction with your iResume) that highlights your past experience and why these decisions will be a fit (how your degree lends itself to the role you are seeking, how your previous roles provide you experience for the next one, how closely aligned your salary is to what you are targeting, etc)
• Target recruiters within your industry, establish a relationship with them, have coffee or lunch, and stand out from the rest of the candidates
• Search on social media sites, corporate websites, and through web write-ups to find valuable contacts within your target industry and/or companies, and contact those individuals directly via email and phone
• Introduce yourself to recruiters and decision makers as an interested and capable candidate, and ask that they take a minute to review your iResume and Professional Profile
Once you have begun to grow your professional network, you will begin learning of new opportunities that may truly be a fit for you where you may be able to have solid representation and/or referrals by a recruiter or colleague. These recommendations from people who actually know you and your strengths are invaluable to you.
Pair these job recommendations, referrals, and professional relationships, with your new iResume and Professional Profile , and you are well on your way to landing your ideal job. Your network and sleek, professional iResume will help you stand out amidst the other applicants!
You have your framework, so put it to use!
Happy job searching.
-Allison
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
Returning to a target field after years away from it
In reference to my previous post about Behavioral Interviews, a question was asked about getting back into the IT field after being out of it for 7 years…This question has prompted today’s entry.
No matter the industry, getting back into a field after being out of it for several years can be tricky. Any functional shift like that is tough especially when there are many jobseekers who have relevant, recent experience in your field.
The best advice I can give is 3 fold:
1. Get your hands back into the field whether it is
- At home with software,
- Online tutorials,
- A class or two at a local community college or university,
- Completing a certification
- Reading books.
Show that you are willing to learn, are committed to ramping-up quickly, and have a strong desire to get back into the field.
2. Be prepared.
- Update your resume highlighting skills related to your desired field,
- Get written recommendations,
- Prepare for interviews, and
- Pprepare to take a bit of a step back in order to return to the field. Don’t sell yourself short, but be realistic in the current market.
3. Use your network!!
- Share your career achievements and aspirations with past colleagues, mentors, recruiters, friends, classmates who can give you a positive referral and help guide you in the right direction.
Good luck!
- Allison
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
Your Job Search is your Full Time Job
When you are out of a job, do not treat it as a vacation. Take a week or two up front if needed, relax, clear your head, and then return to “work” finding your next career opportunity. We all have responsibilities, bills to pay, family to support, personal and professional needs, so be an adult, stay focused, and treat your job search as your full time job!
Build, and use your network
If you are not informing your network of your job search and career intentions, you are selling yourself short, as most companies announce openings to their employees first to find qualified candidates through word-of-mouth as opposed to job board postings or outside recruiters. So, build your network, and use your network…past classmates, past colleagues, previous managers, family members, friends, etc. LinkedIn is a great place to post your profile and connect with valuable contacts.
Create, and use your online resume 
It is also imperative to have a professional online resume that will set you apart from the rest of the candidate pool. iResume is a great place for you to create your resume once and use it anywhere. You can share it with your network, distribute it directly to hiring managers and recruiters, and track your job search activity. You can direct others to your personal url or download your iResume into many different formats as you choose.
Plan your days
Just as you will when you land your next position, you must plan your days in order to be successful and effective in your job search. Schedule coffee
meetings, lunch meetings, and phone calls to catch up with past colleagues or interesting contacts who may be influential in your next opportunity. Set a block of time to search online for jobs that are posted. But, as mentioned above, many of the best opportunities are circulated by mouth, so don’t waste all of your time on the job boards. Indeed is a great place to go for aggregated job postings. Attend career seminars such as Realize Your Potential coming up in Atlanta. Attend job fairs, career related networking events, and career related social hours. The more organized your days, the more efficiently you will operate. Have a marketing strategy documented that you can provide to those who are interested, and share your online resume and profile. You can even order cost effective business cards with your iResume url and contact information.
Get off the couch, and get motivated!
- Build, and use your network
- Create, and use your online resume and professional profile
- Plan your days, and stick to it!
Good luck!
-Allison
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
Interview Preparation – Behavioral Interview Questions
It is pretty safe to assume that you will come across behavioral interview questions at some point in the interview process. Common behavioral interview topics include team building, versatility, problem solving, commitment, perception, analysis, and communication, to name a few. Keep in mind that the behavioral interview is based on the premise that past performance is a key indicator of future performance in a similar role/environment. Preparing for behavioral interviews can greatly improve your interview skills for phone screenings and traditional interviews, so read on…- Gathering knowledge about
o the company,
o roles and responsibilities of the position,
o necessary skills to do the job,
o why the position is open (is it a new role, or did someone leave, and why) - Presenting a top notch resume,
- Being prepared to discuss your education, work experience, and the characteristics you possess coupled with your ability to operate in the work environment.
The objective is to sell yourself and to do so truthfully…don’t embellish on your resume, or during an interview.
Get the interview. Your resume is how you create your first impression,
so make sure it is complete, professional, honest, and error free (including spelling and grammar). Once your resume and application get you noticed, often times, the phone interview is treated as a screening to ensure accuracy of your resume and to weed out candidates based on functional/technical ability and how your experience lends itself to the opportunity. When you are brought in for a face to face interview, continue to be prepared to discuss your skill set, work experience, and resume, and be prepared for behavioral interview questions. Behavioral interview questions give recruiters and hiring managers a true sense of how you handle situations in the work environment including stress, management, colleagues, deadlines, and more….remember “past performance is a key indicator of future performance in a similar role/environment.”
During the interview, it is imperative to keep in
mind the position for which you are interviewing. For example, if you are interviewing for a management position, and a question is asked of you about your previous experience leading a team, make sure you provide a positive example that highlights your management/leadership skills that helped your team be successful. This seems like common sense, but the nerves of an interview can take over if you are not prepared (be prepared, not memorized and insincere). Practice answering questions with the STAR approach.
1. Situation/Task (state the situation or task at hand)
2. Action, (state the action that you took)
3. Result (state the results/outcome)
The STAR approach enables you to provide a complete answer with a beginning, middle and end. Coupling this approach with your knowledge of the roles and responsibilities of the position for which you are interviewing, you should be well prepared for most questions.
Here are some sample behavioral interview questions:
- Provide an example of how you have been successful at empowering either a person or a group of people in accomplishing a task.
- Tell me about a time when you made a personal sacrifice in order to reach a work objective.
- Describe a time in which you found it necessary to speak up about an issue where there was a real or potential risk to the company or your project and your perspective was not popular. What was the outcome?
- Tell me about a position you have held that required you to remain focused in a chaotic environment.
- Describe a project when you were especially energized and others (team, business unit etc.) did not able to share your exuberance. Were you able to change their views or inspire more energy and motivation for the project?
- This position is an important leadership role for moving our organization forward – Why are you the one for the job?
Good luck!
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
Be prepared for the phone interview
If you have an interview scheduled with a new company, it is often a phone interview. Be sure to take it just as seriously as a face-to-face interview. This is the company’s first impression of you (beyond your resume), and you want to stay calm, and focus on your mission…Getting the face-to-face.
The phone interview is often the first of two or three interviews prior to a job offer being extended. So, do not rush the process and get carried away asking about benefits, salary, etc. Again, your main objective is selling yourself and getting the next interview.
Here are some very helpful tips to keep in mind.
• Research the company on their website, and be familiar with the job description.
• Have a copy of your resume in front of you so that you are prepared.
• Be upbeat and positive. Project confidence in your voice. Do not carry on about a previous employer, boss, co-worker who you did not get along with, a job that annoyed you, how you hate to work over-time, etc. The objective is to be a positive asset to the new employer, so be sure to SMILE and express your positive attributes. No one likes a whiner!
• Stand up while you are on the phone. You will project your voice better and come across in a more alert and confident manner.
• Listen carefully to each question. Show that you understand what is being asked of you, and answer with definitive answers…no one word answers, and no long-winded dissertations.
• Get into SALES mode, and see yourself. Sell your abilities, experiences, and credentials to the recruiter or hiring manager.
• Do not ask about salary. You may tell them what your current or previous salary is if asked, but stop there. This is not the time or place for that discussion.
• Do not ask about benefits, vacation, PTO. These topics will be discussed if/when you receive an offer and can be negotiated then if necessary.
• Be prepared with a few questions for the interviewer regarding the position, the department, what the expectations will be for your performance. Show that you have researched the company and understand the position.
• At the end of the interview, ask, “What are the next steps?” Reiterate your interest in the position, and provide your availability for a follow up interview.
Good luck!
-Allison
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
Post interview thank you notes
It is critical to send a thank you to each individual with whom you speak during an interview. These recruiters, hiring managers, and associates are taking time away from their schedule to learn about you and how you may contribute to their organization. Send your gratitude for their time and interest.
You can send thank you’s via email, which is pretty acceptable these days; however, a hand written thank you letter will really make you stand out from the rest of the candidates. It may be wise to send the email to ensure timeliness, and follow up with a hand written letter through the mail as an added gesture highlighting your commitment and interest level.
In the thank you, make it personal. If you spoke with three seperate people, write a personalized note to each, not just a canned thank you. Refer to the conversation that you had. Reiterate how you can be effective in the role, and show that you were listening to their needs. Also, include a link to your iResume, so they have continuous access to your up-to-date resume on hand from anywhere. Sign off with your full name, email, and phone number so they can easily get back in touch with you regarding the opportunity.
Set up your iResume now! Continue your job search, get the interview, and follow up with an appropriate thank you!
Best of luck.
-Allison
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
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