Perspectives from the Kinetix team on HR, Talent Acquisition & Management, life lessons and whatever else we want.
Energizing the Workplace
"If you don't read the newspaper you are uninformed, if you do read the newspaper you are misinformed." -Mark Twain
Talent Acquisition Triple Play
Congratulations to Sodexo on winning the 2009 Workforce Optimas Award for Vision
The company was able to improve hiring speed and quality even as it cut its annual recruiting advertising budget in North America by $300,000. The effort also has corresponded with better business outcomes. Customer satisfaction ratings have risen 0.3 points to 4.5 on a five-point scale since the strategy’s inception. The firm’s global revenue rose 7.9 percent for the year ended in August, and its net income increased 4.5 percent.
I am a fan of Sodexo’s talent acquisition approach from afar and I am excited to see their social media “investments” paying off so quickly. I also love the better business outcome proof. By thinking more broadly they are spending less on recruitment advertising, but gaining a broader reach while hiring apparently better candidates. Talk about a triple play! And I am impressed because they really seem to walk the talk (from what I can see). I truly believe that they are improving their company brand by the clearly improved employer brand they are building. To me they are proof of the shift happening away from traditional job boards and advertising as how the majority of companies find talent…..–toward social media as how smart companies will find their preferred talent pools. Now, you should know - I am biased as the hair on my neck is always raised when I hear the “post & wait” mantra of some of our clients – it makes me crazy!
Companies are missing the boat by not using their website to attract the best and brightest for their needs now and in the future. Sodexo is ahead of the curve regarding a focus on driving traffic to their website vs paying to improve the latest job board’s site . What doesn’t anyone get about the fact that at its best talent acquisition is a sales function? Meaning you want to pull in those that are a fit for your company: while (in the perfect world) helping those that are not a fit, see that early.
Just wondering if I am alone in being so passionate about focusing social media efforts on capturing passive job seekers - the future of our talent pipelines. Some cool : MLB triple plays
Tags: career, career search, FaceBook, HR, human resources, LinkedIn, LinkedIn network, Recruitment Process Outsourcing, Social Media, Twitter
Make the most of your new Full time Job (getting a job)
This week I was talking with some of our Jumpstart my job search participants, and realized that there are some themes to the challenges and opportunities that they found, which are consistent whether they were just beginning their job search or had been at it for quite a while. So I decided to summarize 5 keys they found most impactful in getting their job search off the ground.
- Treat it like a full time job
- Organize yourself
- Be Accountable
- Network every day
- Pay it forward
If you have been at your job search for a little while, or longer than you would like – revisit these 5 key aspects and ask yourself if you are working hard on each – if you are not, take the Thanksgiving holiday to rest up and hit the ground running next week. I can assure you, not focusing on these is part of what is slowing you down.
- This is a full time job – In today’s environment, looking for a new opportunity takes a full 40-50 hours per week. Less than this will only extend your search. Look at this as a job, in as much as you know that it generally takes more work than the next guy to get ahead understand that this is no different and there are plenty of others competing with you right now. We even recommend getting up an hour earlier every day.
- Organize yourself – As with any project, it is key to be organized and have your work segmented to maximize efficiency. Take a certain amount of time each day for your research, working on your resume or networking plan, going to networking meetings or coffee and doing the significant amount of follow up required to keep yourself top of mind with the network you are building.
- Accountability – This is likely to be the most significant aspect between successfully shortening your job search and fumbling along thinking you are doing things right and not seeing progress. They say that what you want to monitor must be measured, the same could not be more true in job search. Everyone in career transition should have a job search accountability buddy or buddies that they meet with each week to review metrics related to successful job search: the number of calls, meetings and the like. In addition you should discuss what you are struggling with and what new goals you have set. By far this is the most critical requirement of a successful job search – if you are not doing this, change today!
- Network – This should become part of your daily routine, and
should not change even when you land. Besides meeting with new and current contacts in the networking sense, make sure you are open to new connections wherever they may be. After all, everyone is somebody’s somebody – so bring your cards with you everywhere and remember that the person serving you your latte, may have a contact that is important to you, get to know them. - Pay it forward – This can take many forms, but all have the same result – you will feel better about your self. Whether you contribute to a local food-bank, build a house with Habitat, or just share some of your newly discovered job search tips – this activity is important for a number of reasons. First, it takes the focus off you in this “all about me” time. Second, it helps you reaffirm your value and also helps you see in many cases how lucky you are. This is especially important in networking – I recommend that you attempt to give back to your community (networks) in equal or better proportion to what you get. So if you get 2 new contacts this week from your networking – make at least 2-3 introductions to those in your network in return.
For some these may seem basic, and they are, however – I have seen time and time again where job seekers only go part way, and fail to do all the work required to be successful. So be honest as you review these and make whatever small or large changes you need to get on track. Best of Luck & Happy Thanksgiving!
Tags: career, career search, FaceBook, HR, HR consulting, human resources, interview, job hunt, job search, Job Seeker, job seekers, Jumpstart, LinkedIn, LinkedIn network, Outplacement, Resume, Social Media, Twitter, unemployed
Reflect, rethink, and then revitalize your job search!
Wondering why you haven’t gotten a single call back after scouring the job boards and applying to all those positions? It’s likely due to several
reasons. First, understand that when a company posts a position Monster, CareerBuilder, or any other big job board, they do so expecting an onslaught of applicants – and today that’s what they inevitably get. There often is just one recruiter pouring through the responses, and that person’s objective is to make it as easy as possible to identify the people best-qualified for the job, and therefore, is looking for reasons to disqualify candidates quickly. At best, he or she is scanning each resume for key competencies which, if not immediately apparent, lands it in the ‘disqualified’ pile. It should go without saying that if your resume contains grammatical errors or typos, it will be discarded immediately. But most important, if you’re sitting back and waiting for the phone to ring, you’re operating in a reactive mode to begin with.
Applying on-line may be one strategy to employ in your job search, but today it can’t be the only one. If current statistics are correct, since you have a less than 10% chance of getting your job from applying to a posting, you should spend a commensurate amount of time using this avenue. If you’re counting on getting the interview using this approach, you’re expecting a recruiter to find that proverbial needle in the haystack. Studies show networking is still the best route to a job; uncovering the “hidden” job market occurs most often by talking to people…and talking…and talking! Step back and reflect on what you’re proactively doing to advance your search. Ask yourself:
- Am I networking effectively, letting everyone I know what I’m looking to do next?
- Have I contacted former colleagues who may be in a position to provide me with job leads in my area of expertise?
- Have I asked an expert to critique my resume or for other help? Do I customize it for each opening that I am going for?
Rethink your goals and how best to achieve them. Be clear about what you want and then make good use of technology available to help you get it!
- Now’s the time to take stock of what you’re really good at. Make sure the job you’re going after is a good fit for your skills and interests. Take advantage of free online career assessments at www.livecareer.com or www.rocketcareer.com
- Is there a gap between your abilities and the type of work you’re seeking that may be holding you back? Is your best next step to enroll in an on-line class to strengthen your marketability?
- Utilize social media to the fullest to market yourself. Create profiles on LinkedIn, Twitter, Facebook and any others relevant to your field. If you have an affinity for writing, consider blogging about important information you know in a certain field. The key is to enhance your visibility.

Now that you’ve reflected on what’s not working, thought through your goals and what tools are available to help you to reach them, outline a new marketing plan to revitalize your job search. Remember to lean on your family and friends for support, seek advice from a professional if needed, and network, network, network!
Tags: career search, FaceBook, job hunt, job search, Job Seeker, LinkedIn network, Social Media, Twitter
The Importance of a decent photo in social media – especially in job search
How you present yourself online is critical, as it can be very beneficial or detrimental when it comes to your career. With the wide acceptance of social media and the growing number of job seekers on the market, public profiles (Facebook,Twitter, MySpace, LinkedIn) and resumes (iResume) are being viewed many times daily. Recruiters, hiring managers, and colleagues in your professional network are seeking you out online, with or without your knowledge.
We have all heard the horror stories about someone claiming they were sick and then posting pictures on Facebook of the party from the night before. Or the guy on Twitter who slammed a company that had just offered him a job – a job offer which was then rescinded. This brings us back to the topic of pictures…You should be aware that what is on the internet is not private, and first impressions can help or hurt you in this age of social media.
One area where few people spend a lot of time to thinking about is their profile photo. Many times this is a small photo, anywhere from 48×48 pixels to something slightly larger. It is hard to find a good photo of yourself that works well in this format. Plus, many people don’t like photos of themselves… This is understandable. We often prefer to be behind the lens than in front of it, but it is important to have a good photo of yourself to create a good first social media impression.
Many times, the wrong kind of photos are being chosen. Don’t choose your mug shot (or something that resembles one) or a full body shot that provides no facial recognition or professional appearance. These photos don’t work in small formats and make your online profile look sloppy.
You do not necessarily have to use a standard “corporate” style headshot…often, something more unique is preferred…But the main thing to remember is to present yourself in a professional and interesting manner at the same time. Remember that the first thing most people are going to see in the job search process is your profile photo. Do you want your potential boss having a first impression of you holding a beer? How about being hugged by two girls in bathing suits? OK guys, this sounds great! But don’t miss the point…potential employers might not get the right idea.
Articles are coming out daily sharing that more and more employers are searching the internet (using Google or Bing to search your name, searching Facebook, LinkedIn, etc) as a part of their vetting process for new hires. When they do find you on a social media site, what will be their first impression?
On many social media sites, you may choose to display a family photo, which can be very tasteful. On more professional sites such asiResume and LinkedIn, a head and shoulders shot is much more appropriate. It can be off center or black and white (as long as it is not too dark) to add variety but still provide a professional appearance.
So, should you hire someone to take a professional photo? Not a bad idea! You can find someone locally that can shoot your photos from $50 to $150 dollars. We suggest taking several setups such as wearing a suit to something slightly more casual like a white shirt and jeans.
But, if you are looking to save money and have a friend that can help, you can have them can take photos for you. But know that self-portraits (sometimes abbreviated as “sp”) don’t always turn out as nice. People tend to create weird angles or perspective or develop a double chin. At a minimum, have someone else take it, even if it’s a spouse or girlfriend or friend – just have someone else take it. So when I say “hire” it doesn’t mean necessarily paying someone, if you can find it free, go for it.
Revisit your social media profile photos and ask yourself “is this the right photo?” If not, make the effort to get one taken. Remember, people beyond your friends and family may view it, and in this competitive market, you want to standout in a positive way.
Happy picture taking and happy job searching!
-Allison
This entry was co-authored by Frank Lazaro, an experienced marketing executive, BS from Kean University, MBA from Coles School of Business, and founding board member of Atlanta photography and arts-based not-for-profit, Atlanta Photography Exhibit.
Tags: bio, career, career search, changing industry, employment verification, FaceBook, job hunt, job search, Job Seeker, LinkedIn network, online resume, professional, Social Media
Find your next job on Twitter
There is more to learn on Twitter than what people are having for lunch, especially if you take the time to follow people who share your interests, education, and/or experiences.
Tips for Job Searching on Twitter
• Follow people in your industry who are writing about jobs or employed at companies where you have interest.
• Find target companies, and follow people who work there.
• Have good conversation, and tweet often enough that people know you and your career-related abilities.
• Tweet about your industry, job title, knowledge base.
• Provide advice to others in your field. Become and expert, and share your knowledge.
• Build your reputation through good conversation and a broad network.
• Follow recruiters and others who are writing about job opportunities in your city and industry.
• Use your online resume in your tweets.
Create your Online Resume to post on Twitter
Create an online resume and profile that is easily tweetable such as iResume. You will have your own personal url that is your unique iResume, making you stand out from other job seekers. Share your url, and/or include it in your bio.
Twitter Job Search Tools
Utilize search tools including TwitterJobSearch and Twellow, search through Twitter Search, follow @microjobs, or visit TweetMyJobs site.
There are additional job resources pertaining to specific fields and cities such as @alldevjobs – Developer jobs, @juicyjobs – Green jobs, @socialmediajob – Jobs in social media, @chicagowebjobs – Web-related jobs in Chicago, and @JobsBoston - Jobs in the greater Boston area. Or you can use more generic resources including @indeed - One search. All jobs, @jobshouts – General job postings, and @simplyhired - Job search site.
Happy job searching!
-Allison
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
Don’t apply to any and every job
Your job search requires you to put in time, thought, and effort. We know that time equals money, and your time is precious to you, so make it count. One of the biggest mistakes that we see job seekers make is strictly relying on the internet and applying to any and every job they come across that might be a fit for them. This is a mistake. Take our advice, and don’t fall into this category.
Applying to any and every job is essentially like throwing your resume into a black hole many times a day over and over again. You must make personal connections with people, not just cyberspace, or you will not be satisfied with your career decision…if you actually are lucky enough to land your next role. Instead, use your network! Social media and social networking is a great starting point. Sign up on Twitter, FaceBook, LinkedIn, and most importantly, iResume. Reach out to friends, classmates, and colleagues, and express that you are in search of your next opportunity. Think it through and have a strategy. Without writing down your goals, they are only wishes, and essentially, unatainable. So, get out your pen and paper, and set up your job search strategy and goals. Here are some great tips in doing so:
• Establish your target industry(ies), job environment, companies
• Establish a target salary range (be realistic of the current market)
• Establish target career titles/responsibilities (sometimes a title means very little – it is what the job actually entails that matters to your happiness and career success)
• Write these things down in a marketing plan (in conjunction with your iResume) that highlights your past experience and why these decisions will be a fit (how your degree lends itself to the role you are seeking, how your previous roles provide you experience for the next one, how closely aligned your salary is to what you are targeting, etc)
• Target recruiters within your industry, establish a relationship with them, have coffee or lunch, and stand out from the rest of the candidates
• Search on social media sites, corporate websites, and through web write-ups to find valuable contacts within your target industry and/or companies, and contact those individuals directly via email and phone
• Introduce yourself to recruiters and decision makers as an interested and capable candidate, and ask that they take a minute to review your iResume and Professional Profile
Once you have begun to grow your professional network, you will begin learning of new opportunities that may truly be a fit for you where you may be able to have solid representation and/or referrals by a recruiter or colleague. These recommendations from people who actually know you and your strengths are invaluable to you.
Pair these job recommendations, referrals, and professional relationships, with your new iResume and Professional Profile , and you are well on your way to landing your ideal job. Your network and sleek, professional iResume will help you stand out amidst the other applicants!
You have your framework, so put it to use!
Happy job searching.
-Allison
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
Returning to a target field after years away from it
In reference to my previous post about Behavioral Interviews, a question was asked about getting back into the IT field after being out of it for 7 years…This question has prompted today’s entry.
No matter the industry, getting back into a field after being out of it for several years can be tricky. Any functional shift like that is tough especially when there are many jobseekers who have relevant, recent experience in your field.
The best advice I can give is 3 fold:
1. Get your hands back into the field whether it is
- At home with software,
- Online tutorials,
- A class or two at a local community college or university,
- Completing a certification
- Reading books.
Show that you are willing to learn, are committed to ramping-up quickly, and have a strong desire to get back into the field.
2. Be prepared.
- Update your resume highlighting skills related to your desired field,
- Get written recommendations,
- Prepare for interviews, and
- Pprepare to take a bit of a step back in order to return to the field. Don’t sell yourself short, but be realistic in the current market.
3. Use your network!!
- Share your career achievements and aspirations with past colleagues, mentors, recruiters, friends, classmates who can give you a positive referral and help guide you in the right direction.
Good luck!
- Allison
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
Your Job Search is your Full Time Job
When you are out of a job, do not treat it as a vacation. Take a week or two up front if needed, relax, clear your head, and then return to “work” finding your next career opportunity. We all have responsibilities, bills to pay, family to support, personal and professional needs, so be an adult, stay focused, and treat your job search as your full time job!
Build, and use your network
If you are not informing your network of your job search and career intentions, you are selling yourself short, as most companies announce openings to their employees first to find qualified candidates through word-of-mouth as opposed to job board postings or outside recruiters. So, build your network, and use your network…past classmates, past colleagues, previous managers, family members, friends, etc. LinkedIn is a great place to post your profile and connect with valuable contacts.
Create, and use your online resume 
It is also imperative to have a professional online resume that will set you apart from the rest of the candidate pool. iResume is a great place for you to create your resume once and use it anywhere. You can share it with your network, distribute it directly to hiring managers and recruiters, and track your job search activity. You can direct others to your personal url or download your iResume into many different formats as you choose.
Plan your days
Just as you will when you land your next position, you must plan your days in order to be successful and effective in your job search. Schedule coffee
meetings, lunch meetings, and phone calls to catch up with past colleagues or interesting contacts who may be influential in your next opportunity. Set a block of time to search online for jobs that are posted. But, as mentioned above, many of the best opportunities are circulated by mouth, so don’t waste all of your time on the job boards. Indeed is a great place to go for aggregated job postings. Attend career seminars such as Realize Your Potential coming up in Atlanta. Attend job fairs, career related networking events, and career related social hours. The more organized your days, the more efficiently you will operate. Have a marketing strategy documented that you can provide to those who are interested, and share your online resume and profile. You can even order cost effective business cards with your iResume url and contact information.
Get off the couch, and get motivated!
- Build, and use your network
- Create, and use your online resume and professional profile
- Plan your days, and stick to it!
Good luck!
-Allison
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
Interview Preparation – Behavioral Interview Questions
It is pretty safe to assume that you will come across behavioral interview questions at some point in the interview process. Common behavioral interview topics include team building, versatility, problem solving, commitment, perception, analysis, and communication, to name a few. Keep in mind that the behavioral interview is based on the premise that past performance is a key indicator of future performance in a similar role/environment. Preparing for behavioral interviews can greatly improve your interview skills for phone screenings and traditional interviews, so read on…- Gathering knowledge about
o the company,
o roles and responsibilities of the position,
o necessary skills to do the job,
o why the position is open (is it a new role, or did someone leave, and why) - Presenting a top notch resume,
- Being prepared to discuss your education, work experience, and the characteristics you possess coupled with your ability to operate in the work environment.
The objective is to sell yourself and to do so truthfully…don’t embellish on your resume, or during an interview.
Get the interview. Your resume is how you create your first impression,
so make sure it is complete, professional, honest, and error free (including spelling and grammar). Once your resume and application get you noticed, often times, the phone interview is treated as a screening to ensure accuracy of your resume and to weed out candidates based on functional/technical ability and how your experience lends itself to the opportunity. When you are brought in for a face to face interview, continue to be prepared to discuss your skill set, work experience, and resume, and be prepared for behavioral interview questions. Behavioral interview questions give recruiters and hiring managers a true sense of how you handle situations in the work environment including stress, management, colleagues, deadlines, and more….remember “past performance is a key indicator of future performance in a similar role/environment.”
During the interview, it is imperative to keep in
mind the position for which you are interviewing. For example, if you are interviewing for a management position, and a question is asked of you about your previous experience leading a team, make sure you provide a positive example that highlights your management/leadership skills that helped your team be successful. This seems like common sense, but the nerves of an interview can take over if you are not prepared (be prepared, not memorized and insincere). Practice answering questions with the STAR approach.
1. Situation/Task (state the situation or task at hand)
2. Action, (state the action that you took)
3. Result (state the results/outcome)
The STAR approach enables you to provide a complete answer with a beginning, middle and end. Coupling this approach with your knowledge of the roles and responsibilities of the position for which you are interviewing, you should be well prepared for most questions.
Here are some sample behavioral interview questions:
- Provide an example of how you have been successful at empowering either a person or a group of people in accomplishing a task.
- Tell me about a time when you made a personal sacrifice in order to reach a work objective.
- Describe a time in which you found it necessary to speak up about an issue where there was a real or potential risk to the company or your project and your perspective was not popular. What was the outcome?
- Tell me about a position you have held that required you to remain focused in a chaotic environment.
- Describe a project when you were especially energized and others (team, business unit etc.) did not able to share your exuberance. Were you able to change their views or inspire more energy and motivation for the project?
- This position is an important leadership role for moving our organization forward – Why are you the one for the job?
Good luck!
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
Be prepared for the phone interview
If you have an interview scheduled with a new company, it is often a phone interview. Be sure to take it just as seriously as a face-to-face interview. This is the company’s first impression of you (beyond your resume), and you want to stay calm, and focus on your mission…Getting the face-to-face.
The phone interview is often the first of two or three interviews prior to a job offer being extended. So, do not rush the process and get carried away asking about benefits, salary, etc. Again, your main objective is selling yourself and getting the next interview.
Here are some very helpful tips to keep in mind.
• Research the company on their website, and be familiar with the job description.
• Have a copy of your resume in front of you so that you are prepared.
• Be upbeat and positive. Project confidence in your voice. Do not carry on about a previous employer, boss, co-worker who you did not get along with, a job that annoyed you, how you hate to work over-time, etc. The objective is to be a positive asset to the new employer, so be sure to SMILE and express your positive attributes. No one likes a whiner!
• Stand up while you are on the phone. You will project your voice better and come across in a more alert and confident manner.
• Listen carefully to each question. Show that you understand what is being asked of you, and answer with definitive answers…no one word answers, and no long-winded dissertations.
• Get into SALES mode, and see yourself. Sell your abilities, experiences, and credentials to the recruiter or hiring manager.
• Do not ask about salary. You may tell them what your current or previous salary is if asked, but stop there. This is not the time or place for that discussion.
• Do not ask about benefits, vacation, PTO. These topics will be discussed if/when you receive an offer and can be negotiated then if necessary.
• Be prepared with a few questions for the interviewer regarding the position, the department, what the expectations will be for your performance. Show that you have researched the company and understand the position.
• At the end of the interview, ask, “What are the next steps?” Reiterate your interest in the position, and provide your availability for a follow up interview.
Good luck!
-Allison
Tags: background check, behavioral interview, BHAGS, bio, career, career search, changing industry, cv education verification, employment verification, FaceBook, interview, interviewing, iResume, job search, Launch, LinkedIn network, online resume, phone interview, professional, profile, Resume, returning to a field, Social Media, thank you note, truth, Twitter, unemployed
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