Thought Leader Thursday: The Real Purpose Behind Recruitment Marketing
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If you follow any of the big analyst companies, you may have seen a recruitment marketing funnel that looks like this:
If you follow any of the big analyst companies, you may have seen a recruitment marketing funnel that looks like this:
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Once upon a time you created business profiles on Facebook, Twitter, LinkedIn, . Now you’re even using them to promote your brand by actively sharing content! That’s great. You’re off to a good start, but there’s a missing piece: Data analysis.
Sister Sledge, take a seat. I’m here to talk about how your workplace is not your family—and that’s a really good thing.
Not including referral candidates, every candidate who comes through your pipeline starts in the same place: your job description. Job descriptions are the very first thing a candidate sees. It‚Äôs the hook that pulls them in, gets them to apply, and[…]
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